I am Ritesh Agrawal from a small city Nashik Near Mumbai, I am Microsoft Certified System Engineer(1999), Redhat, Cpanel certified. I had worked in various companies like Dishent DSL LTD, Zipservers INC and had been in the Webhosting industry since 2007 and now recently started my Hosting business 3Web.in
Why did I enroll in the Digital Deepak course?
Goal Setting is a formal process for personal planning and is a form of motivation. It is used for a target that a person works for so they can be successful. The process of goal setting is used by many people throughout the world that are trying to and have already achieved something in their lifetime.
According to the India Brand Equity Foundation (IBEF), propelled by rising smartphone penetration, the launch of 4G networks and increasing consumer wealth, the Indian e-commerce market is expected to grow to $200 billion by 2026.
The ongoing digital transformation in the country is expected to increase India’s total Internet user base to 829 million by 2021.
To tap this digital growing market you need digital marketing, I am very good at hosting and servers and not in digital marketing and now to sell my products I must master the skill of Digital Marketing.
Its a set of processes or activities a company undertakes to promote buying and selling of services or products.
NEED: Its a product or service which is necessary for a human being to survive.
WANTS: Its a desire to possess products or services as you buy an expensive sports car for showing your status socially.
DEMANDS: More wants create demand for a product.
There is a huge market and it is ever-expanding as people needs and wants to give rise solutions and it’s bound to expand, it depends on you how you find your gold that is your niche that is your expertise in that particular product or service.
You can concentrate on one business such as Doctors and you can provide digital marketing services to doctors and there is a huge potential in this field once you develop this niche you will easily achieve the target of 1 crore in 3 years.
Skills needed for a Digital Marketer
For a successful digital marketer, you first need to be a good marketer and for it, you need to have good communication skills, good knowledge of human psychology and how to sell.
One can improve communication skills by reading books, listen to podcasts, watch standup comedy shows and other webseries, writing blogs. You need to improve your sales skills by reading books and understanding what people need so you will be able to sell yourself and your products too.
Links for some books which you can read to improve your skills
Important Books including Economics books ;
Spotify Podcast link ;
Future of Digital Marketing
India is a young country and there is a huge opportunity in India as the younger population tends to spend more than a mature population like Japan. Digital Marketing is here to stay, it will never die as the world is moving towards digital.
How integrated digital marketing works
Content Marketing: You first place the content on the internet and then the search engines start discovering send traffic back to the content.
Social Media Marketing: The content created shared on social media and then you would get traffic back to content from social media.
Email Marketing: Once you have traffic to your content then you can start building an email list and then you can mail them your content and it will bring traffic to your content for the emails.
Paid Advertisement: You place an advertisement on various sites and google, they drive traffic to your content.
Sell and Convert: Once people come to know you through a various medium that is Email, Social Media, Paid advertisement, they start developing faith in you and once you built a trust with them, sales are bound to happen. One must understand that alone paid advertisement will not bring in sales as people do not know much about you and so they do not trust you.
Niche: If you want to earn then you need to master one or more skill as I have told you earlier that there is a huge opportunity in digital marketing but its vast field and you need to focus on a particular trade or profession and give your digital services to them for eg Doctors Or Health care industry is a billion-dollar industry and not many doctors publish blogs or do any digital marketing, there is huge opportunity in this field and if you focus and can bring clients to them. This niche can bring you crores of rupees.
Keyword for your Niche: First you need to find the keywords for your niche so that the search engine drives traffic to your content. There are many tools available both paid and free. Moz, Ahrefs, Semrush, Keywordtool.io, Longtail Pro these are paid tools while there are free devices tools in the market just as answerthepublic.com, Adword keyword tool, Google search console.